DoubleVerify Neutralizes ‘SmokeScreen,’ A New Global CTV Fraud Scheme Using Screensavers To Hijack Streaming Devices
NEW YORK–(BUSINESS WIRE)–DoubleVerify (“DV”), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, has identified a new Connected TV (CTV) advertising fraud scheme, dubbed “SmokeScreen,” which…