Nielsen Announces “Impressions First Initiative” And The Integration Of Broadband Only Homes Into Local Measurement In January 2022
Timing Supports Industry-wide Move to Impressions-based Buying News provided by Nielsen Sep 21, 2021, 06: 00 ET NEW YORK, Sept. 21, 2021 /PRNewswire/ — Nielsen (NYSE: NLSN) announced today that it…